What are the Benefits of Using Cordova App Development Services?

Today’s business world is all about going digital and organizations are increasingly following the trend using app development services for the creation of their own business applications over mobile and web platforms. Web application development comes easier because you just have to choose a platform you want your website or web application on, and then you can start with the creation of the same. However, when it comes to mobile app development, before making the choice of a software for app development, businesses have to choose between native app development or cross platform app development.

While native applications work over one particular platform or technology, cross platform or hybrid applications support all kinds of platforms and technologies alike. This makes cross platform app development more popular, because in today’s competitive business environment, you want to target users over every platform and technology. That’s basically a key to business growth and success.

So, businesses usually prefer to go for hybrid applications to enhance their business reach and lead growth and success. And when it comes to developing cross platform applications, Cordova App Development Services are the one platform you can perfectly rely on.

Why Use Cordova App Development Services?

Cordova is an amazing app development software and comes with innumerous benefits for helping you with your mobile app development projects. Here are some benefits you can leverage with Cordova App Development Services.

1. Cross Platform App Development

Cordova supports the development of cross platform and hybrid applications. The platform supports application development with the use of simple and common developing languages such as HTML 5, CSS, and JavaScript. So, you don’t have to particularly learn a native application development language and you can create a mobile application on Cordova even with your knowledge relating to web development.

2. Customizable Plugins to Support Native Features

Cordova has a huge plugin directory which you can use to add up features and functionalities to your applications. Moreover, you can even customize the plugins on Cordova in a few simple steps to make them compatible with your native application requirements. This helps you give a native feel over cross platform application as well.

3. Cost Efficient

With Cordova App Development Services, you can have one single application to run over multiple platforms giving out the same user experiences all over. This saves huge costs on creating separate native applications for different native technologies and platforms while also providing you the ease to work flexibly and with pace. So, Cordova App Development Services go a long way in optimizing your business expenditure and providing you cost efficiency.

Conclusion

Cordova App Development Services are great to work out your cross platform app development requirements. They are simple and easy to use and provide amazing features and functionalities for your business applications at reduced costs. So, take to this amazing platform for catering to your mobile app development needs and requirements and drive business growth and success with a robust mobile application that helps you reach a wider audience.

Top Reasons to Buy LED Display Boards for Advertising

Before we get into deep, let us explain the definition of the LED Display Board. So, it is a visual display screen that utilizes light-emitting diodes to display videos. A few years back, LED Display boards were widely used for multi-purpose jobs like store signs, business advertisements, and transport vehicles. Nowadays, whether it is any shop, restaurant, hospital, hotel, lobby, reception, or airport, it becomes possible for every industry to install LED video walls and grab the attention of their customers.

It is about two decades, the demand for purchasing LED display boards is increasing day-by-day compared to static billboards, which are also called traditional style billboards that use the same copy for a longer period. When you use a static billboard, you experience less marketing opportunities. Plus, it is very costly to maintain due to wear and tear. However, the LED panel can give you numerous benefits. For example:

Radiant, Bright & Attention-Grabbing Displays

The biggest advantage of the LED panel is it has the ability to impress your audience at the most important events and venues. Due to the dynamic and vivid LED video display boards, it is impossible for your audience to ignore the advertisement. If you are interested in advancing your business at a higher level, you need to invest in a quality-made LED video wall that can help you maximize your sales.

Efficient & Fast

Digital LED boards are efficient enough to display a new message in quick minutes. It comes in a wide variety of models to offer you faster service. Even electronic displays can easily withstand the harshest environmental elements.

Best to Reach Your Target Audience

Today, it is essential to target the right audience. Otherwise, there is no benefit to investing a huge budget in a business. The best part of the digital billboard is it allows you to display the particular content as per the geographical areas.

Affordable

You will be surprised to know that digital ads are more affordable than print advertising because the nature of print media is static. It has to be printed and demands manual transportation to the location of the billboard. But, LED video walls are a one-time investment of labour and material.

Visually Appealing

Digital LED billboards have a vibrant lighting feature and real hues to make your advertisement interesting. However, the colours of print advertising look very different during bright sunlight. It is sometimes not visible at night. Due to the growing demand for LED video walls, the manufacturers offer an option of 3D graphics and motions to make the content easily readable and eye-catching.

Based on the given reasons for LED display boards, you can make a buying decision for your advertising business. Discover the latest LED screens at the LED Studio that is the #1 platform to purchase cost-effective and innovative display designs.

Twitter hashtag Analytics : How to analyze and use analytics to improve Twitter Marketing?

If you are promoting your brand on any social media platform, you should monitor performance metrics. How else do you plan to figure out what going on or what measures to take to increase your brand’s social media presence?

While monitoring your Twitter profile’s performance metrics may sound complex and difficult, it’s actually not.

The introduction of Twitter hashtag analytics has made it much easier to track and analyze your performance with ease. You can also monitor the social media metrics of your competitors with the help of third-party Twitter hashtag analytics tools.

Which metrics in Twitter hashtag analytics are important to Track?

Let’s discuss some of the most important Twitter hashtag analytics that every brand, marketer, and influencer should be tracking.

1. Volume of Conversations

The volume of conversation social media metrics analyzes the size of the conversation related to your brand. It means it counts the number of tweets that are related to your brand or mention your brand. It is an important indicator that evaluates the interests of users in your brand. It takes into account all kinds of engagement (positive, neutral, negative) to identify the total volume of the conversation.

It is also an important indicator that can help you analyze the impact of your Twitter marketing strategy. An effective social media strategy results in a greater volume of conversations. Similarly, a poor Twitter marketing strategy results in a much lower volume of conversations for your brand.

2. Reach

Reach is an important metric as it helps in analyzing the potential audience size for your brand. Instead of the volume of a conversation reach measures the spread of a conversation on social media.

Reach can help you understand how far your tweets are broadcasting and how big the audience size is that is receiving your promotional message. You can also compare the engagement (likes, retweets, replies, clicks) with overall reach to identify the actual users that are interested in your products and services. To simplify reach, it’s the total number of eyes your tweets are exposed to.

If your brand reach is not increasing, you must go back to the drawing board and rethink your Twitter marketing approach.

3. Engagement

Due to a surge in the number of fake accounts on social media platforms, brands and marketers replaced follower count with engagement as the most important metric. It helped them analyze and identify genuine users that are actually interested in what your brand has to offer.

Engagement can come in several forms including (likes, retweets, replies, shares, clicks, etc). Engagement can help you analyze the effectiveness and measure the impact of your Twitter content strategy. If your engagement is still low even after you have great reach, you aren’t posting engaging content. You need to reevaluate your Twitter content strategy.

You can also use engagement to identify resonating content topics that users like to engage with. Simply go through your past tweets and identify the tweets with the most engagement. Analyze those tweets to identify engaging topics of discussion that your follower base is interested in and is more likely to engage with.

4. Social Media Influence

Social media influence analyzes what social media users are talking about your brand and how it impacts your brand. Remember, social media influence does not relate to the number of followers, but rather how many of your followers can be influenced to take an action. It is an important hashtag analytics that can also help you find the right brand advocate to promote your brand on Twitter or any other social media platform.

Measure the influence of a social media influencer can help you evaluate the Twitter profiles of all influencer marketing options. Collaborating with the right influencer can help you increase social media influence and awareness for your brand along with conversion rates.

5. Share of Voice

The share of voice is a metric that can help you analyze the size and number of conversations about your brand from the total conversation related to your industry. The share of voice compares the conversations related to your brand with the conversation related to your competitors.

Identify what percentage of conversations in the industry are related to your brand. You can also use this metric to analyze their share of voice and identify effective strategies that can help you increase social media conversation related to your brand.

How to access Twitter hashtag analytics?

Fortunately, Twitter provides you the option to track, monitor, and analyze the social media metrics of your Twitter profile.

Native Twitter analytics is an excellent resource that provides a ton of analytical insights. It has been gathering your Twitter data since the creation of your Twitter profile. Although, Twitter recently removed audience insights from Twitter analytics.

Also, brands and marketers often need the performance metrics of someone else’s Twitter profile. Twitter analytics cannot help you track the social metrics of any other profile. This is where third-party Twitter hashtag analytics tools come into play. They can help you track, monitor, and analyze the KPIs of any public Twitter account.

What are the best free Twitter hashtag analytics tools?

Click here to check out our blog on Top 10 Twitter hashtag analytics tools.

Track Social Media Metrics with TrackMyHashtag

Trackmyhashtag is an AI-driven Twitter hashtag tracking and analytics tool. It can help you track, monitor, and analyze the performance metrics of any public Twitter profile. You can track tweets related to any hashtag, keyword, or @mention in real-time. You can also track the social media activities of your competitors or social media influencers related to your industry.

Key features of TrackMyHashtag,

Track any hashtag, keyword, or @mention
Track any Twitter hashtag campaign in real-time
Identify influencers related to your brand
Perform competitive analysis
Get historical Twitter data
The monthly premium plan starts at $49 a month.
Closing Thoughts

Marketing on social media is an ongoing process. You need to consistently track, monitor, and analyze Twitter hashtag analytics in real-time to extract vital insights that can help you increase your brand’s social media presence. TrackMyHashtag is the perfect tool that can help you monitor Twitter hashtag analytics in real-time and provide game-changing insights to grow your brand.

Generate Easy Leads & Increase Customer Engagement with PrestaShop Spin and Win addon by Knowband

If you want to convert your website’s visitors into customers then you need to engage them first on your website. With Knowband’s PrestaShop Spin and Win module, you can boost engagement on your online store by adding a fun-filled Spin and Win game to your website. The module compels the visitors of your website to provide their email addresses in return for spinning the wheel and win exciting prizes.

You can offer exciting discounts and coupon codes to the visitors to encourage them to spin the wheel and give their email IDs. With the Prestashop Spin and Win Addon, you can increase your subscribers’ base and also secures sales in advance for your business. As the holiday season is here, you can customize the popup and give it a personalized holiday look by applying various attractive holiday themes.

Merchant Benefits of the Prestashop Spin and Win Pop up:

With the module, you can increase the engagement on your eCommerce store and inspire visitors to spend more time on your website.
The Prestashop Interactive pop up addon compels the users to provide their email addresses before spinning the wheel which helps you increase the subscribers for your online business.
The PrestaShop Subscription Pop up addon helps you to secure sales for your business in advance by providing your customers discounts through the Spin and Win popup.
The Knowband’s Prestashop Spin and Win Addon gives the e-merchant an option to check and analyze the performance of the Spin and Win popup by offering a Statistical report. With this report, the e-merchant can check and compare all the generated coupons with the used and unused coupons by the users.
With the Knowband’s Prestashop Newsletter Subscription popup addon, the store owner can export the data of the Spin and Win users and save it in CSV format.
Main Characteristics of the Prestashop Spin and Win Pop up:

The plugin is easy to install and configure and no advanced coding efforts are required to integrate it into your eCommerce store.
The Knowband’s Prestashop Spin and Win Addon offers many attractive themes for special occasions and holidays by which you can give the Spin and Win popup an attractive and personalized holiday look.
From the admin interface of the addon, the store owner can easily customize the look and feel of the Spin and Win popup including customizing the wheel type, wheel color, text color, background theme, etc.
With the Knowband’s Prestashop Spin and Win Addon, you can sync the collected users’ database with your MailChimp account as the addon offers MailChimp integration.
The e-merchant can customize the content of the notification email from the back office of the module.
To know more about the addon, kindly click the below links: